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SONOVA acquires Sennheiser’s Consumer Audio Chain!!

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Sennheiser is a highly-reputed German brand in the audio industry. They cater to the needs of millions of people around the globe with their wide range of products including IEMs,…
Sennheiser Sonova-3

Sennheiser is a highly-reputed German brand in the audio industry. They cater to the needs of millions of people around the globe with their wide range of products including IEMs, Headphones, and Soundbars. Earlier this year in Mid-February Sennheiser announced that they are looking for a buyer for their consumer business “Among strong competitive pressure”. Although the HD600, HD820, HD800S are some of the best selling audiophile-grade headphones of all time. They found their buyer in the form of Sonova, a Swiss-based brand mostly known for medical-grade audio products such as hearing aids, cochlear implants, and more.

Yesterday in a joint statement by Sennheiser’s co-CEOs, the brand announced they “Couldn’t have asked for a better partner, a partner who not only shares our passion for audio and a commitment to the highest product quality, but also very similar corporate values. This is an excellent foundation for a successful future together”.

Sennheiser Sonova-1

From Sonova’s side, an announcement was also made by Arnd Kaldowski, CEO of Sonova, that said “They will continue to sell products under the Sennheiser brand name. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation, as well as their high-quality products, will allow us to expand our offering and to create important touchpoint with consumers earlier in their hearing journey”.

Sennheiser Sonova-2

With Sennheiser teaming up with Sonova a premium Swiss brand, I have good hopes with this collaboration. Hoping to see many more successful products such as HD600, Ambeo soundbars, and more. Sonova revealed the purchase price of the division amounts to €200 million ($241 million), and that Sennheiser’s business generates revenues of €250 million annually. The deal is still subject to regulatory approval, but Sonova says it expects to close it in “the second half of the calendar year 2021.”

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